I had just returned one and wanted to stay in the same price range. After going up and down the wall over and over, I settled near the middle and froze, somewhat overwhelmed. Nothing stood out. The names were all similar. They all promised the same things (I think?) with different words: plump, volumize, lengthen, curl, magnify....
So, I took a deep breath and focused on only the brand names on the banners above it all and realized I was in front of the Maybelline section. I had owned a few Maybelline products in the past. None stood out in my mind as amazing, but I didn't recall ever tossing any out because I disliked it either. It's a well known brand. You see commercials all the time. Why not? That narrows it down. Now to choose from their dozen or so makes.
Maybelline Mascara Section |
There are blue bottles, and yellow, and pink, and purple, and green, black, silver.....
You know what? Let's buy that one. Just because the name on it makes the perpetual 12 year old inside my mind giggle. The Falsies. It's $9.79.
On the way to the register, I happened to glance at an end cap display. Lo and behold, there was a 2 pack of the very same thing for only 20 cents more! Of course, I took that instead.
Naked Lashes |
I should probably have started by saying that I have very short, sparse lashes. I have spent over 20 years trying to find an affordable mascara that would help, and I never have.... until now.
I am AMAZED.
I applied 3 coats of this mascara (don't dry between coats), and the difference was stunning to me. I could have applied more (and have since this test) for even better results, but for the purposes of this test I just did a normal number of swipes as if I were in a hurry to go somewhere.
The Falsies by Mabelline |
Drug store mascara could never do anything like this 20 years ago. This stuff gives me visible lashes even from a distance, even with my glasses on.
I don't know if I got lucky and bought the best option on the (drugstore) market right off the bat, and I will definitely buy others to see. I do know there are more expensive products that do even more (fiber lash mascaras like Younique and Love Alpha Cashmere Micronesia. I've seen the videos and intend to try them eventually), but for now, and for the price, I am completely IN LOVE with The Falsies. It works very well and fits almost any budget.
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